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LIFESTYLE: a Modern Woman in Harper Bazaar Vietnam

The Fashionable Life in Saigon

What an honor to be in December Harper's Bazaar magazine! A double page on Paris With Style and myself, my life in Vietnam...Such memorable moments that I want to share with you.

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harper bazaar, paris with style
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What do you do for a living?

I am a professional French Image Consultant and Personal shopper.

How would you describe what you do?

I work with men and women to enhance their personal and professional image by considering their personal and professional environment, the style they like and of course their body analysis. I assist them with their wardrobe, with their make-up, teaching them how to dress in style with a modern look and guide them with etiquette. I work with my clients from the inside out.

Why did you choose image consulting?

Unlike my other jobs, image consulting allows direct contact with people. In addition to that, I work with my customer on a large range of beauty tips such as their hairstyle, make-up, colorimetry, style, wardrobe and of course shopping. I just love every part of it! I believe you need to control your image from head to toe / inside or outside your home.

How did you get started?

After various experiences in the lingerie, watches and high end Italian jewelry, my family pushed me to become a personal shopper and I realized how much I was already doing it with my friends. I knew that my love for fashion and my style were not enough to become a professional image consultant and personal shopper so I decided to sign up for a professional course. It gave me the foundation and the missing knowledge to become the professional I needed to be. Graduated from a French School of Image Consulting and Personal Shopper I started working with hotels, tourists and locals in Saigon where I have been living for the past 7 years. I get to do what I love- that is helping people achieve their personal and professional best.

What does your work entail?

When I work with an individual I start with a free consultation finding out their needs and concerns. From that fact-finding phase, I will be able to determine what services they will need and a plan is made. The service may start with a color analysis determining what colors look best on them. I may then work with their current wardrobe and do a closet edit. A list is then made for a day of personal shopping. I usually then work on a regular basis with my customer giving them advice when they need to, for a cocktail party or a gala dinner. If needed, we discuss over the phone or SKYPE.

What is the first thing you observe in someone?

Without hesitation: his image and personal style. Before you even say a word your image and personal style will tell who you are and how you want to be perceived in your personal and professional environment.  We call it the 7 seconds judgment.

You have to make it count!

How do you work?

Every customer has different needs and a different approach. But in general, my work is done in two stages.

  1. Analysis through different techniques: colorimetry, personal style analysis, morphological analysis of the face and silhouette.
  2. Counseling with make-up classes, a hairdressing makeover, closet, a shopping session …

What do you like about what you do?

I love to help people and teach them how to enhance their look and feel just great with their body and mind.

Who are your clients?

Hotels guests, tourists, locals and expats…They are all looking for different things.  While hotels guests and tourist will be looking for the best boutiques and the best shopping advices, locals and expats living in HCMC will be looking for image consulting services to enhance their look.

In general, why are customers coming to see you?

They are triggers of life that will make people want to pay attention to their appearance and to change their image: a professional development, a change of course, a personal break, motherhood, etc.

Does image consulting need to follow trends?

Of course. Image consulting must follow trends while considering the personality of people. One does not go without the other. In fact, people risk being “offside”. The job of an image consultant will be to find the right mix of who you are and what the trends are.

Don’t hesitate to contact for further information on www.pariswithstyle.com

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