Incredible amount of offers, faster, more playful... Online shopping for fashion keeps on surprising us and seducing us. More reasons to make our credit card blush.
E-commerce has been showing a growth of over 10 years. It is not just an evolution but above all a revolution. Today, e-commerce sites offer their customers online magazines, portraits of icons, clients or stars, fashion advice, a portal of the latest trends and purchase suggestions according to our selected items. Customers can even post their latest looks with the clothing in question. A sort of social sharing to better credibilize the quality or the cut of a garment with customer testimonials.
And to attract the e-client, some sites go even further:
“The digital trunk show” seen on matchesfashion.com allows to visualize a video of a collection and to add the moving piece to cart.
“The online capsule collections” of leading luxury brands that partner with some e-commerce sites to offer their customers web exclusivity.
“The marketplaces”, the google for fashion virtually host the stock of thousands of independent brands and thus allows us to discover good numbers of independent createurs.”
“The influencers, with their more than 10000 followers on instagram, lead and influence their followers and thus represent for the brands a real asset of communication and brand strategy.
So for what purpose? Simply to harvest as much information as possible about their e-customers, their tastes, their expectations and their size in order to offer them personalized and exclusive offers to which an unconnected traditional store will not be able to answer.
But traditional fashion retailers can be reassured: traditional shopping is not ready to disappear since 85% of purchases are still in store. Farfetch.com will also open its boutique of the future this fall in London combining virtual and real life with technical gadgets that will make it a playful destination. In France, certain brands selling exclusively online take the challenge of opening “apartments” to better share their universes, their state of mind and differentiate themselves from their competitors.
FIVE FRIENDLY E-SERVICES:
To compete with the classic shops, the sites have the spring.
1) 90 MINUTES DELIVERY on farftech.com
2) CLICK AND COLLECT allowing you to collect your order directly in stores
3) CLICK AND RESERVE which allows to order online and to try clothing in shop, so practical during sales !
4) YOU TRY WE WAIT available in September, by net-a-porter.com (London, NY and HK) Personal shopper will go to the customer’s home with the order, will remain the time of fitting and will leave with unsuitable clothes.
Assisted shopping with a personal shopper is your solution to the “I have nothing to wear” syndrome. Whether you have a closet full of “ho-hum”, a blank slate, or a mixture of trends and fashion faux pas, the results are guaranteed to spice up your personal and professional life.
To learn more visit our page.
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